I work as a marketing & growth advisor for start-up & scale-up stage B2B SaaS companies.
Working with Start-ups
With start-ups, I typically work with CEO/Founders to build their marketing foundation. They often haven’t hired their first marketer at this point and together we work on positioning, messaging, and the wider strategic narrative. From here I develop their demand playbook to build awareness and acquire customers.
What I typically do:
● Run customer research
● Define positioning
● Craft the strategic narrative
● Draft content themes
● Build the demand playbook 1.0
Working with Scale-ups
With scale-ups, I typically work with later stage companies who have a small marketing team. I work with mid- to senior-level marketers on refining their marketing strategy, developing their demand playbook, and mentoring them through the challenges of life in a fast growing scale-up.
What I typically do:
● Review marketing strategy
● Identify growth opportunities
● Refine demand playbook
● Mentor internal marketers
● Develop hiring plan and how to scale the team
Pricing
Partnerships are done either on a fixed-term or retainer-based model. My rate is €250/hour + VAT.
Testimonials
“Edward was a fantastic advisor to us in Workvivo during a critical period in our growth. Working with the Marketing team, Edward’s experience in demand generation added a lot of value to our conversations and helped us to accelerate the maturity of our demand engine. I would certainly recommend Edward as an advisor to any marketing or demand gen professionals that are looking to transform their activities from start-up to scale-up.”
– Richard Barrett, Director of Marketing, Workvivo
“Edward was a game-changer for our team at TalentBee. As new market challengers, we wanted to truly differentiate from our competition and get our marketing message across and Edward stepped in and guided us through a clear process. Thanks to Edward, we now have a solid and tested set of guidelines to communicate TalentBee’s services and brand to our audience. He found the essence and simplified it brilliantly – a mark of a top professional.“
– Siiri Laaksonen, Co-Founder, TalentBee
“Edward is our external marketing advisor and I started working with him after I became Global Head of Marketing at Howspace. He’s been a wonderful support and sparring partner not just for me but the whole company. We’ve worked together on our marketing strategy, key metrics, ICPs, and team development, as well as hands-on marketing tactics. Edward’s long experience in B2B SaaS marketing combined with his warmhearted coaching style has really impressed me and always leave our sessions energized with clear next steps in mind.”
– Anniina Turunen, Global Head of Marketing, Howspace
“I had the pleasure of working with Edward to craft our strategic narrative for HeadQ and I couldn’t be more satisfied with the outcome. Edward’s expertise has been instrumental in positioning our company effectively in the market and his ability to become an integral part of our team has set the stage for our marketing and go-to-market functions to thrive. I wholeheartedly recommend Edward to anyone seeking a go-to-market expert.”
– Mikko Seppä, CEO & Co-Founder, HeadQ
“As a growing startup, we worked with Edward to build our strategic marketing foundation for future growth. One of the big challenges we had was talking about TalentBee in a simple way so Edward held a series of customer interviews, updated our positioning, and ran messaging tests to validate our new direction in-market. He also did a revenue and pipeline analysis, developed our marketing strategy on the findings, and gave us a future marketing roadmap. In addition, Edward made several findings on how we could improve our service offering, which I wasn’t expecting. I’m really pleased with the results and happy to recommend Edward if you need a growth advisor. Yes he’s expensive, but damn he’s worth it!”
– Samuli Salonen, CEO & Co-Founder, TalentBee
Want to work together?